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9
Audience Grab
How well an ad speaks to
& captures the attention of
the target audience.
8
Watchability
How well an ad can be consumed
seamlessly in a feed, without
the user noticing that it’s an ad
10
Ad. Clarity
How clear is the offering?
How well are the USPs integrated
in the content?

0

Overall Score

How we rate?
The ads are rated with 3 metrics in mind; Audience Grab, Watchability & Clarity. The ratings are aggregated from various industry experts from multiple advertising agencies.  The agencies that are a part of this library are: DigitalDigital.ca, inBeat, I.B.A & LeadLabs.

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How we rate?
The ads are rated with 3 metrics in mind; Audience Grab, Watchability & Clarity. The ratings are aggregated from various industry experts from multiple advertising agencies. The agencies that are a part of this library are: DigitalDigital.ca, inBeat, I.B.A & LeadLabs.